I'm Veriy. My work spans social commerce, creators and content across Southeast Asia and APAC. This is where I turn that experience into useful tools, websites and experiments, built with AI.
Building MediaPulse into one configurable platform for media and reputation monitoring across industries
Growing Cari di Serpong, a local service directory that connects discovery to a WhatsApp conversation
Turning commerce strategy into practical tools, from ROCKET diagnostics to content workflows
Exploring my next chapter after leading APAC social commerce and content through October 2026
02The lab
working projects, not just ideas
A look inside the things I've been building. Click any screenshot to enlarge it. Private apps use demonstration workspaces so client and family data stay private.
Interface preview · demo data, not a client workspace
media intelligenceprivate app
MediaPulse
One monitoring platform, configured for different industries. Publisher feeds and Boolean keyword rules bring relevant coverage into a dashboard, with summaries, digests and chart-first PDF briefings. Separate client workspaces keep access scoped.
Private access. Preview only; no client workspace is linked.
Live visitor interface · concept recipes, not brand-approved instructions
brand experienceconcept app
Botanika Drink Mixer
A botanical drink discovery experience with a surprise recipe draw, an ingredient bar cart and a shared recipe library. An experiment in making product exploration useful and playful, rather than another static product page.
ReactTypeScriptrecipe discoveryshared catalog
Portfolio preview of the concept; no admin access is shared.
Local demo preview · synthetic workspace, no personal student records
education planningprivate app
University Launchpad
A university preparation workspace connecting programs, admission paths, scholarships and preparation tasks. A shared timeline keeps application planning in view, while source-linked milestones distinguish official dates from personal targets.
program researchscholarshipsGantt timelineprivate workspace
Private family workspace. Preview only; personal plans stay private.
Public framework · five growth levers on one operating foundation
commerce strategypublic framework
ROCKET Commerce OS
Five growth levers on one Launchpad: Right Offerings, Content, Key Creator Partnerships, Consumer Experience and Thrust for Growth. A public self-check introduces the framework; the full evidence-based audit supports a prioritized operating plan.
Launchpadself-check80-item auditoperating rhythm
Explore ROCKET →Live public directory · business information can change
local discoverylive directory
Cari di Serpong
A mobile-first directory for finding AC services around BSD, Gading Serpong and nearby areas. Area pages, dated source information, saved listings and comparisons help people shortlist providers before contacting them through WhatsApp.
local searchMaps + web sourcesWhatsAppID / EN interface
A furniture and interiors website built around the work itself: large imagery, a considered gallery and a clear path from exploring the collection to getting in touch. A quieter visual direction than the tools elsewhere in this lab.
An ideation matrix for batch-generating TikTok Shop affiliate video concepts, product by product. Brand and compliance checks support the workflow; human approval remains required before video production or publishing.
LLMsTikTok Shophuman approval
research + contentagent workflow
Morning trend radar
A scheduled research workflow for social commerce and marketing news across SEA. It records source-linked findings and drafts LinkedIn content for me to review, rather than publishing unchecked.
scheduled agentSheetsLinkedIn drafts
infrastructurepersonal tooling
Self-hosted agent stack
My own AI agent on a VPS with browser automation, scheduled jobs, memory and app integrations. The working setup behind much of this lab, including this site.
VPSNginxagentsMCP
personal operationsprivate workflow
Job search command center
Role and industry research, an honest evidence-gap map, and tailored resume and cover-letter drafts, connected to a private tracker. Document preparation stays separate from submitting an application.
I've spent my career where marketing meets platforms: advertising at TikTok, then helping sellers, creators and agencies grow on TikTok Shop across Southeast Asia, then leading social commerce and content for consumer health brands across APAC, including affiliate and livestream.
I'm not an engineer. I'm a marketer who got curious about what happens when you give an AI agent a server, a browser and a to-do list. This site is the notebook.
Into: social commerce in SEA, creator economics, content systems, AI tooling, and lifting heavy things.
2025 to October 2026APAC social commerce and content, personal health brands
2023 to 2025TikTok Shop SEA, B2B marketing strategy for sellers, creators and agencies
2020 to 2023TikTok advertising
beforeTraveloka, Meta and a lot of marketing in between
Say hi.
Building something in commerce, content or AI? I like comparing notes.